One of the greatest cardinal mistakes that you can make as a business is concentrating excessively on your company and your product and thereby losing sight of your target group.

In contrast to conventional methods of advertising, advertising through social media is more about stimulating communication with your customers, to inspire them to:

• purchase, or
• purchase again or
• become a brand ambassador.

Another mistake that is often made is aligning the social media presence to that of a competitor. It might be tempting to steal an idea here, but you will never get a step ahead of your competition or create a unique selling point like that.

You should also avoid promising your customers and followers anything, because if your offer does not then deliver what you promised, then a maelstrom of negativity on the internet will not be far behind.

In the worst case you will reap a lot of criticism from your followers below your posts and on the common rating platforms that can do long-term reputational damage to your company.

The list of mistakes that you could make is much longer than this though, so we will draw a line under it for now and return to it later elsewhere.

When it comes to developing a functioning marketing strategy, it is necessary to first deal with the various social media platforms and your target group.

If, for example, your target group consists of comfortable middle class over-50s generation, then you will only reach these via your social media channels with a sophisticated strategy. But for some time, the younger audience too has no longer been prompted to a “like“ by colourful pictures.

For this reason, you should address the wishes and needs of your target group as soon as possible so you do not invest money in the wrong channels and in misplaced advertising.

In addition to this, a focused strategy makes it easier for you to monitor your advertising budget over the year so that the coffers are not empty at times of high sales, like Black Friday or before Christmas.

If you have taken the first step and invested money for advertising on the appropriate platforms, you now have to draw up a resume as quickly as possible.

Depending on whether you were aiming to increase your awareness level, increase sales or generate more clicks on to your web site with your strategy, you then have to check whether you have succeeded.

If the work has not borne fruit, then it is important and right to correct the communications policy of your company in the initial phase to ensure a successful social media start.

If you lack the time, along with your daily business, to acquire extensive knowledge in respect of your online presence and online advertising, then it makes sense to outsource these tasks so that you can concentrate on your core business.

We will be pleased to create a social media strategy for you that is tailored precisely to your business and your product.

After a first introductory meeting, we will determine your qualitative and quantitative targets and develop an impressive social media strategy adjusted to your business and which will reach your customers.