By leveraging the relationships influencers have with their followers, influencer marketing maximizes sales by gaining your business authority and generating leads from influencer followers. The advantages of influencer marketing that make it a more optimal marketing strategy are:

• Wide reach
• Wider target group
• Leverages trust and personal relationships to increase conversions
• Better brand awareness
• High return on investment

Despite these many advantages, influencer marketing only works when you find the right influencer to represent your brand. Although many influencers post similar content, this does not mean their audiences have the same wants or needs for your products or services.

Most industries can benefit from influencer marketing, but the top five industries benefiting from influencer marketing are:

• Fashion and beauty
• B2C brands
• Entrepreneurship
• Travel
• Health and fitness

You might be wondering: why is influencer marketing so effective for these top industries? The simple answer is that these industries rely on highly stimulating visuals, strong emotions, and human connections to reach a broad audience. If your online business belongs to any of these industries, then influencer marketing can unlock a new revenue stream for your business.

Like businesses, influencers use different social media platforms to share their content and interact with their followers. An influencer’s audience demographics vary depending on which platforms they use to publish content. For example, males make up the majority of users on YouTube and Twitter whereas Instagram has a more even gender distribution.

In 2022, the most popular platforms for influencer marketing are YouTube, Twitter, and Instagram, so understanding how to find the best influencer and platform is crucial before starting large influencer marketing campaigns. To maximize sales, you want to make certain that your target groups closely match your influencer’s audience demographics.

Once you find the right influencer, your influencer takes the ads you provide and publishes them on their social media accounts. Businesses often use promotions and limited-time discounts in their ads to further incentivize a purchase when implementing influencer marketing strategies.

By deeply understanding your target audience, you can find the most suitable influencers to represent your brand and advertise your products and services. However, the process of finding the right influencer for your business can be time-consuming and expensive. Paying influencers who do not align with your brand or cannot reach your target audience costs time, energy, and money.

To find the right influencer for your business, there are five questions you need to ask yourself:

• Does this influencer identify with my brand and product?
• Does this influencer fit my brand image?
• Can I get high-quality leads from this influencer?
• Are their followers active?
• What are the characteristics and spending habits of their followers?

By answering these questions thoroughly and accurately, you can get the information you need to find an influencer that can bring value to your brand.

Unsurprisingly, this is much easier said than done and you may struggle to find the right influencer to represent your brand.

Finding the right influencer is often a difficult task, especially for small-to-medium sized businesses. If you are struggling to find an influencer that fits your brand, then our team at Workatwords can help!

Contact us by email and a member of our staff will personally work with you to figure out your business’s needs. We also help you determine whether influencer marketing is suitable for your business so you can invest your money where it matters.

We create contracts between you and influencers so you can provide the necessary information about the campaign to the influencer. Some important information in these contracts includes the campaign schedule and how the influencer is expected to share information about your brand.

So what are you waiting for? Take the first step towards growing your business with influencer marketing and contact us today!